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What's a good example of a follow up survey at a lead generation prospect event?

A good follow-up survey after a lead generation prospect event should be concise, focused on gathering valuable insights, and designed to enhance future events or follow-up interactions. Here's an example of a follow-up survey:

Subject: Your Feedback Matters - Help Us Improve Future Events

Dear [Recipient's Name],

We hope you enjoyed the recent [Event Name] and found it valuable. Your feedback is essential in helping us improve future events and better serve your needs. We kindly request a few minutes of your time to complete this brief survey.

[Survey Link]

1. Rate your overall experience at [Event Name]. (Scale of 1 to 5, with 5 being excellent)

  • 1
  • 2
  • 3
  • 4
  • 5

2. Which sessions or activities did you find most valuable? (Select all that apply)

  • Keynote speakers
  • Workshops
  • Networking opportunities
  • Exhibitor booths
  • Other (please specify): [Open text]

3. How likely are you to recommend our events to a colleague or connection? (Scale of 1 to 10, with 10 being highly likely)

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

4. Do you have any suggestions for improving our future events? (Open text)

[Text Box]

5. Would you like to receive updates and invitations to our future events and webinars?

  • Yes, please subscribe me.
  • No, I'm not interested.

6. Are you interested in a follow-up call or meeting to discuss how our [Product/Service] can benefit your business?

  • Yes, please contact me.
  • No, not at this time.

7. Any other comments or feedback you'd like to share? (Open text)

[Text Box]

Thank you for your time and valuable input. Your feedback is instrumental in shaping our future events to better meet your needs and expectations. We look forward to connecting with you again in the near future.

Best regards,

[Your Name] [Your Title] [Your Company] [Contact Information]

This example survey is designed to gather feedback on the event's overall quality, session preferences, likelihood of recommending future events, and interest in follow-up interactions. It also includes opportunities for open-text responses, allowing respondents to provide additional insights and suggestions. Additionally, it offers the option to subscribe to future event updates and express interest in follow-up discussions, enhancing lead generation and nurturing efforts.

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