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LinkedIn Profile Optimisation Checklist for Effective Lead & Demand Generation


1. Profile Photo:

  • Professional and high-quality headshot.
  • Friendly and approachable demeanour.
  • Avoid distracting backgrounds.

2. Headline:

  • Clear and concise headline with relevant keywords.
  • Highlight your expertise and value proposition.
  • Use a compelling job title or descriptor.

3. Summary:

  • Engaging and well-written summary.
  • Showcase your unique skills and strengths.
  • Include industry keywords for searchability.
  • Highlight achievements and results.

4. Experience:

  • Provide detailed information about your current and past roles.
  • Quantify achievements with numbers and metrics.
  • Use action verbs to describe responsibilities and accomplishments.

5. Skills:

  • List relevant skills related to your industry.
  • Regularly update and expand your skillset.
  • Endorse and be endorsed by colleagues.

6. Recommendations:

  • Request and display recommendations from colleagues, clients, or supervisors.
  • Write thoughtful recommendations for others to build reciprocity.

7. Education:

  • Include your educational background with details.
  • Highlight any honours, awards, or relevant extracurricular activities.

8. Certifications and Licences:

  • Display any relevant certifications or licences.
  • Mention ongoing professional development.

9. Customised URL:

  • Personalised LinkedIn URL for easy sharing.
  • Use your name or a professional variation.

10. Contact Information:

  • Ensure your contact information is up-to-date.
  • Include email, website, and other relevant contact details.

11. Projects and Publications:

  • Highlight key projects and publications.
  • Provide links or details for additional context.

12. Industry and Location:

  • Set accurate industry and location details.
  • Increases visibility in relevant searches.

13. Connect with Relevant Groups:

  • Join and participate in industry-related groups.
  • Engage in discussions and share your expertise.

14. Regularly Share Content:

  • Share industry-related articles, insights, and updates.
  • Showcase your knowledge and thought leadership.

15. Engage with Connections:

  • Comment on posts, congratulate on achievements, and engage in conversations.
  • Build and maintain relationships with your network.

16. Open to Opportunities:

  • Indicate if you are open to job opportunities.
  • Specify the type of opportunities you are interested in.

17. Privacy Settings:

  • Adjust privacy settings to balance visibility and control.

18. Regularly Update:

  • Keep your profile information current.
  • Update with new skills, experiences, and achievements.

19. Monitor Profile Views:

  • Keep an eye on who's viewing your profile.
  • Reach out to potential leads who visit your profile.

20. Utilise Featured Content:

  • Use the "Featured" section to showcase media, articles, or presentations.

By optimising your LinkedIn profile using this checklist, you'll be better positioned for lead generation and professional networking. Regularly updating and engaging with your network will contribute to ongoing success.


At FYAMI we support with Linkedin marketing.

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