The CTO and the CMO relationship:
Two of the most important executive roles in today’s customer-focused environment are the CMO and the CTO.
The relationship between the CMO and CIO is going to involve a lot of collaboration. CMOs and CTOS are already collaborating more and working closely together.
Tech and Marketing go hand in hand to ensure a business achieves its growth goals. The need for both of these executives to work and collaborate together is a business necessity now that we are in 2020 and beyond.
Four key, ‘tech specific,’ areas that are being considered by CMOs and marketing directors today are social media, mobile, marketing automation and programmatic ad-buying. These are all now strategic priorities and they all involve technology. With these changes, the CMO now has growing influence on technology spending.
When marketing and tech executives join forces, share ideas and collaborate, they can can capitalise on the opportunities that new technologies offer.