Mobile apps are programs designed to run on mobile smartphones and tablets. Mobile apps have
eliminated the use of desktop applications that have to be used from a central place. They have
increased efficiency as they can be used anytime, anywhere.
Why you should consider building a mobile app for your own company.
Not only large businesses use mobile apps but also small and midsize businesses. They are following
closely and now understand the effective mobile techniques involved besides just mobile-friendly
websites.
Businesses such as beauty shops have a dedicated mobile app which helps them in driving their
marketing to a greater level.
Top Dedicated Mobile App Benefits –
1. Being visible to customers
Most people spend at least more than 2 hours every day using their mobile phones. Every user
is attracted by clear images and well-designed applications with an attractive icon and will
always look at them any time they come their way while scrolling their phones.
2. Creates a Direct Marketing Channel
Applications provide general information, forms, search engines, user accounts, news feeds and much
more.
One of the significant benefits of having a personalized mobile app is that all information you want to be
shared with your customers is readily available. By using features like push notifications you get closer
to your customers reminding them of your product line and services.
3. Provides value to customers
With a mobile app it is possible to have your customers collect their rewards via the app instead of the
traditional old point-collection card. This can be achieved by creating smartphone-based loyalty
programs.
4. Building Brand and Recognition
A mobile app for your business entity can highly contribute to brand awareness. All you need to do with
your mobile app is to include features that your customers will love. The more attractive your app is the
more the number of customers will be inclined to your product. This is the so-called effective frequency
in adverts. The more your brand is seen or heard of, the more your business gets noticed.
5. To Improve Customer Engagement
No matter the product your business is handling, your customers need a way of getting in touch with
you. A feedback form feature in your application enhances communication between your customers and
business.
6. Stand Out From the Competition
Mobile apps are rare amongst small businesses and every sole proprietor should take this advantage to
outshine the rest. Customers would be impressed to see a small business entity running entirely a
personalized mobile application thus attracting more customers.
7. To Cultivate Customer Loyalty
Mobile apps should be used to connect with customers and make them love your products. Mobile apps
are just a way of being closer to your customers.
