“Technology is a firmly established part of marketing and customer experience.
The rise of marketing technology, or martech, has seen emerging innovation, including social media, design, email marketing and automation apps, become the norm for marketing campaigns, which presents an opportunity to hackers. Of all C-level positions, CMOs must have the strongest security awareness of how technology is used in the business.”
“Working collaboratively alongside their C-suite colleagues, CMOs should ensure the right cybersecurity technology is implemented to protect the organisation and its customer data, and help the business achieve its goals,” says Faye Eldridge. “CMOs can also advocate better cybersecurity practice within the organisation by providing marketing communications on cybersecurity awareness to employees.”
The full article by Raconteur can be viewed here – https://www.raconteur.net/technology/cybersecurity-c-suite-roles
Raconteur is a premium publishing house and content marketing agency. The produce special reports for The Times and The Sunday Times, videos, digital content and custom publishing solutions.