How does a niche management consultancy fly to the top of Google and gain leads without google ads?
Financial Management case study: Success story
Tiralis Global is a financial management consultancy, dedicated to airlines and their supply partners. They approached FYAMI with a desire to gain more exposure online and climb the Google ladder. And they wanted to do it sharpish.
Preparing for take-off
We set the wheels of promotion in motion. With no existing lead generation strategy in place, we kicked things off with a Discovery meeting. We used the time to dig deeper into who our target audience was and how we could catch their attention efficiently and measurably.
We recognised early on that, to really ramp up the recognition, we’d need a new website to seamlessly connect our promotional activities to an engaging and rewarding hub. Crucially, the new site had to have a blog section and somewhere to host e-books – content that, driven by keywords, would encourage greater Google exposure, allow for prospect data capture, and build Tiralis’ reputation as experts.
With our guidance, the Tiralis Directors started to generate content on topics the audience would benefit from and value.
Landing on LinkedIn
To help drive traffic to the new site, we created a LinkedIn business account. The profile was tailored to appeal to the target audience’s interests and promote the new blog and e-book content.
On top of this, LinkedIn posts a were developed specifically to showcase one of Tiralis’ main services: airline merchant acquiring. The posts gained traction fast: we achieved a 16.67% click-through rate (CTR) – compared to the average CTR rate of 1.91% for search ads and 0.35% for display ads. It’s clear we weren’t just finding our audience, but engaging them.
In just a week, the brand new Tiralis LinkedIn profile gained over 100 followers. All people who valued the knowledge Tiralis was sharing. Some potential leads.
Just eight weeks after our first Discovery meeting with Tiralis, we were able to reflect on all we had achieved together: an entire lead generation strategy, a new website, SEO-optimised blog and e-book content, a LinkedIn business profile and, most pleasingly of all, top ranking on Google and Bing for their ‘airline merchant acquiring’ service.
We’ve given Tiralis a digital presence that’s hard to ignore and will continue to build. And the inbound leads have already started to arrive.
The business went on to close their largest client within months.
Finance case study marketing | airline revenue management consulting | travel industry marketing case study | Travel industry marketing support | Get to the top of google | How to get to the top of google | Digital marketing for SME success rate
- Top of Google search results within eight weeks
- Over 100 LinkedIn followers in one week
- 16.67% click-through rate for a LinkedIn post
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