FYAMI.
  • Home
  • About Us
    • Our Story
    • Success Stories
  • Knowledge Base
    • Ebooks and Whitepapers
    • Case Study
  • Services
    • On Demand Solutions
    • The One Package – CMO & CTO expertise when you need it.
    • Lead Generation
    • Marketing Consultancy
    • Webinar & Events Management
    • Email Marketing
    • Social Media Management
    • Marketing & Sales Training
    • Technology Solutions
    • Web Design
    • Content Writing
    • Public Relations (PR)
  • Blog
  • Contact
FYAMI.
  • Home
  • About Us
    • Our Story
    • Success Stories
  • Knowledge Base
    • Ebooks and Whitepapers
    • Case Study
  • Services
    • On Demand Solutions
    • The One Package – CMO & CTO expertise when you need it.
    • Lead Generation
    • Marketing Consultancy
    • Webinar & Events Management
    • Email Marketing
    • Social Media Management
    • Marketing & Sales Training
    • Technology Solutions
    • Web Design
    • Content Writing
    • Public Relations (PR)
  • Blog
  • Contact
  • Home
  • About Us
    • Our Story
    • Success Stories
  • Knowledge Base
    • Ebooks and Whitepapers
    • Case Study
  • Services
    • On Demand Solutions
    • The One Package – CMO & CTO expertise when you need it.
    • Lead Generation
    • Marketing Consultancy
    • Webinar & Events Management
    • Email Marketing
    • Social Media Management
    • Marketing & Sales Training
    • Technology Solutions
    • Web Design
    • Content Writing
    • Public Relations (PR)
  • Blog
  • Contact
  • Home
  • >
  • Blog
  • >
  • Why Are Blogs Important for Lead Generation?

Why Are Blogs Important for Lead Generation?

byFaye Eldridge inBlog, Consulting, Digital posted on31st March 2020
0

As many start-ups and smaller businesses increasingly turn to alternative content marketing strategies, the question needs to be asked: are blogs still important for businesses? The answer, in short, is yes.

Not only does a blog allow your business to share your story and ideas, but blogging also…

1. Increases the number of indexed pages on your website

2. Allows you to rank for a higher number of keywords and search terms

3. Offers link building opportunities

4. Gives a much higher chance of returning traffic

…all of which can help to improve lead generation.

According to research, B2B companies with blogs generate 55% more website visits than companies without blogs.

Increasing the number of indexed pages –

Having a blog that is regularly updated with quality content increases the number of indexed pages on your website. If you’re wondering what an index page is, it is the URL that allows your website or page to show up in search results. Simply put, the more indexed pages, the more chances you have of your website appearing in people’s searches.

However, click-throughs aren’t the only benefit to more indexed pages. In fact, a new study from Hubspot shows a clear correlation between the number of indexed pages and lead generation. The research found that increasing indexed pages by 50-100 causes a double-digit lead generation. However, having a blog alone is not enough.

Improving SEO and semantic search terms –

It goes without saying that more content means that more keywords are present on your website. Chances are that when writing about your products and services, you are using a lot of relevant keywords without even noticing. When adding relevant and informative blogs to your website, you are boosting your SEO and keywords without realising.

To further boost your SEO, using tools such as Google Adwords Keywords Tool ensures that you are using the correct words and terms for your audience.

Providing link building opportunities –

Other sites, influencers and users are more likely to link to your blog if your content is fresh, interesting and informative. So your blog needs to provide more than just keywords to be successful and lead to conversions. 94% of people who share blogs do so because they think that it will be helpful to others.

Once there, you can then use your blog to direct site visitors towards your products, services and resources by placing links and calls to action within the content.

Visitors are more likely to keep returning to your website –

Not only can blogs drive more traffic to your website, but they can also increase returning traffic. Why? Because with regularly updated content and fresh new information, there is more reason to keep coming back.

Although maintaining an informative blog takes time and effort, the benefits are invaluable. Two-thirds of the companies included in Hubspot’s previously-mentioned research have a business blog and, on average, they generated 67% more leads than the companies without one.

In fact, if you’ve got old blog posts that have been sitting around for a while, try dusting them off and freshening them up. It can prove a worthy investment as historic optimisation can boost traffic by 106%.

If you’d like help with your blog or advice on how to generate more leads for your company, get in touch with us here. We would love to help you.

If you’re looking to start up a new blog for your business or revitalise the one you already have, then get in touch for help, tips and advice.

The rise of the CMO & the CTO relationship

Previous

How SMEs can make remote working a success

Next

Related Posts

7th September 2020
Is it time to invest in AI (artificial intelligence) technology? 

Is it time to invest in AI technology?   “It is difficult to think of a...

No Comments
21st November 2018
The value of networking online for professional service firms, by Mr Arjun Sreedaran, Solicitor

In the current economical client, competition is rife amongst all industries....

No Comments
13th March 2020
How does a niche management consultancy fly to the top of Google? Financial Management case study: Success story

How does a niche management consultancy fly to the top of Google and gain leads...

No Comments

Recent Posts

  • 4 Reasons Why Lead Generation Will Help You Grow Your Business 
  • For SMEs in Kingston Upon Thames & Richmond Upon Thames – KT1, KT2, TW9, TW10.
  • CEO relational leadership and strategic decision quality in management teams: The role of team trust and learning from failure
  • Business consulting – Brief info on survey research and quantitative data – as part of DBA, doctor of business research.
  • Useful tips you can apply to your 2020 LinkedIn marketing strategy 

Recent Comments

    Archives

    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • November 2018
    • October 2018
    • November 2017
    • September 2017
    • August 2017
    • July 2017

    Categories

    • Apps
    • Blog
    • CMO
    • Community
    • Consulting
    • Covid19
    • CTO
    • Digital
    • Finance
    • Latest News
    • MODERN WORKPLACE
    • Research
    • retail
    • SEO
    • Social Media
    • Software
    • Websites

    Blog Tags

    Ai b2b lead generation tech blog blogging Business help covid-19 Business help London Corona Virus case study CMO consulting content content writing Corona Virus business marketing covid19 CTO cyber crime cyber security Cyber security marketing consultant Cyber security Marketing director Cyber security marketing plan DIGITAL Digital Change finance landing page Lead Generation Richmond London London Marketing help Covid-19 Marketing Consultant Fulham Marketing Consultant Kingston Marketing consultant London Marketing Consultant Putney Marketing Consultant Richmond Marketing Freelance London Marketing Freelancer B2B Marketing Freelancer Richmond Marketing offer cheap Modern WorkPlace retail Richmond London Self employed Marketing Self employed marketing consultant Self employed marketing help Social media management Twitter South West London Marketing success story Technology business webinar

    At Fyami our team of driven and talented consultants specialise in full technology and marketing solutions for your business. We believe that the most ambitious and successful businesses need both – Exceptional marketing and exceptional technology.

    Find our more about us

    Our Services

    • Fyami Worldwide
    • Technology Solutions
    • Sales and Marketing Software
    • Web Design
    • Search Engine Optimization
    • FYAMI Grants

    Contacts

    179-181 Lower Richmond Road,
    Richmond, London, TW9 4LN
    Telephone
    020 8012 7949
    Email
    hello@fyami.com

    Privacy Policy | Terms & Conditions

    Social

    Join our social networks, get news and promotions

    Linkedin Twitter