FYAMI.
  • Home
  • About Us
    • Our Story
    • Success Stories
  • Knowledge Base
    • Ebooks and Whitepapers
    • Case Study
  • Services
    • On Demand Solutions
    • The One Package – CMO & CTO expertise when you need it.
    • Lead Generation
    • Marketing Consultancy
    • Webinar & Events Management
    • Email Marketing
    • Social Media Management
    • Marketing & Sales Training
    • Technology Solutions
    • Web Design
    • Content Writing
    • Public Relations (PR)
  • Blog
  • Contact
FYAMI.
  • Home
  • About Us
    • Our Story
    • Success Stories
  • Knowledge Base
    • Ebooks and Whitepapers
    • Case Study
  • Services
    • On Demand Solutions
    • The One Package – CMO & CTO expertise when you need it.
    • Lead Generation
    • Marketing Consultancy
    • Webinar & Events Management
    • Email Marketing
    • Social Media Management
    • Marketing & Sales Training
    • Technology Solutions
    • Web Design
    • Content Writing
    • Public Relations (PR)
  • Blog
  • Contact
  • Home
  • About Us
    • Our Story
    • Success Stories
  • Knowledge Base
    • Ebooks and Whitepapers
    • Case Study
  • Services
    • On Demand Solutions
    • The One Package – CMO & CTO expertise when you need it.
    • Lead Generation
    • Marketing Consultancy
    • Webinar & Events Management
    • Email Marketing
    • Social Media Management
    • Marketing & Sales Training
    • Technology Solutions
    • Web Design
    • Content Writing
    • Public Relations (PR)
  • Blog
  • Contact
  • Home
  • >
  • Blog
  • >
  • What is a website landing page and why do you need one (or more) to acquire new customers and create leads?

What is a website landing page and why do you need one (or more) to acquire new customers and create leads?

byFaye Eldridge inDigital posted on2nd August 2020
0

Welcome back to our blog! This time, we’re going to tackle the topic of ‘landing pages’ and how you can use them to obtain new customers and generate interest.  Our previous blog posts discussed how you can use social media platforms, such as Instagram, to further expand and promote your business.  Now, we’re moving towards a more different tactic, yet similar in some ways, that makes use of ‘gateways’ to lure customers to the company’s main website. We’ll start off by discussing the basic, what exactly are landing pages? Then, we’ll move on to discuss how landing pages can be useful for your company, the benefits it can bring about, as well as how several companies have made use of such tactics to generate leads.

 

So, what is a landing page? 

Landing pages (aka ‘lead capture page’, ‘static page’, or ‘destination page’) are specifically created for a marketing or advertising campaign and come in the format of destination or standalone webpages.  Each landing page typically has one objective, to sell a product/service or generate a potential lead.  People oftentimes find themselves on landing pages if, for instance, they clicked on ad, marketing promotion, an SEO search result, or a link provided by a direct email. They tend to be used in conjunction with other LinkedIn b2b marketing tools in order to boost the effectiveness of an advertisement.  

 

Some examples that different companies have used: 

 

 

 

 

 

 

 

How to create the ‘ideal’ landing page: 

  • Make use of captivating, benefit-oriented headlines. You will always want to have clear and relevant content; make it straight to the point.  People don’t want to spend hours scrolling through a page in search of relevant information. 
  • You want the images on the page to be high quality and visually pleasing.  Images catch people’s attention, but make sure they are relevant to your brand’s theme.  If you start uploading ‘irrelevant’ pictures, you will be drifting away from your company’s image and what it stands for, consequently confusing your customers. 
  • The landing page needs to be extremely efficient if you want to generate leads. For instance: 
  • Try decreasing the loading time.  Again, people don’t really have much patience and if they need to wait to access the page, chances are they will quickly give up and move on to something else.

 

The shorter your loading time is, the lower the chances that your visitor will bounce. 

  • Make it easy for customers to contact your business if they have any enquiries.  Provide your company information, along with an email address or phone number so that website visitors can easily contact you. Or, you can always incorporate an automated message or enquiry system. 
  • A lot of brands tend to forget about this, however, make sure you optimize your website so that customers can access it from their mobile phones.  If clients decide to open the landing page on their phones, it is necessary that it fits and accommodates the screen size, making it easy to navigate. 
  • Features you can consider adding to help increase lead generation: 
  • Have a newsletter sign-up section for customers where they would need to provide data (for instance their name and email address) to access it 
  • Data and stats are powerful advertising tools – MAKE USE OF THEM! People are most likely to pay for a service if they can see factual evidence that it works.  Brand testimonies are also a great way to attract customers.  If they can read or listen to personal stories about how the company’s product or service has benefited them, potential new clients will feel more comfortable purchasing from a ‘reliable’ source. In other words, providing testimonies can help increase brand credibility, which is a huge bonus for any company! 
  • Incentives, Incentives, Incentives! 
  • Sometimes it’s not enough by just stating why individuals should purchase from your business and register to your page.  But, providing some form of incentive can really help with that.  Whether that be giving a free trail for the first 100 signups, a free guide, coupon, discount, exclusive membership, or free demo to anyone that registers. These are a few of the infinite number of approaches or tactics you can use.  
  • Incentives can be really important for creating lead generation.  Customers are more willing to leave their info if they can receive something in return for it, and oftentimes it comes in the form of a ‘reward’. 
  • Lastly, make sure you spend enough time creating an effective call-to-action (super important!!) for your campaign: 
  • “According to WordStream, 48% of effective landing pages contain multiple offers, and this is not a best practice. Instead, you want to have one specific offer for each landing page, to keep the prospect focused on one thing at a time.” 
  • You want to use action words in your CTA.  So, for instance, “shop”, “sign up”, “discover”, “try”, “watch”, or “start” are some of the words you can use to grab your customers attention. Keep it brief and to the point.  Try keeping your CTA within 5-6 words. 
  • Some examples or approaches you can use are: 
  • Do this by doing this For instance: “Help us save the ocean by making a cash donation” or “Get a 15% discount by subscribing to our newsletter” 
  • Do this because of this. This approach is the best formula to use because it directly answers the “why” question. For instance: “Donate to our charity to help save the lives of shelter dogs” or “Never waste in creating your own ads. Hire our ad agency to help run your campaigns today” 
  • A CTA can either be positive or negative (both are equally effective) 
  • A negative CTA will typically focus on the customer’s fear or pain points

Here is an example of a call-to-action, along with a “shop now” button. 

 

 

 

 

 

Hope you found our blog post on landing pages useful and obtained some valuable information on lead generation. Stick around for more useful content on how to successfully promote your business and acquire new clients by employing an array of new, traditional, and innovative tactics! 

landing page
How to run webinars to get more attendees (sign ups) and more net new customers  

Previous

The Snapchat social media Report – Businesses who made a killing using Snapchat 

Next

Related Posts

10th April 2020
Retail Insight: Covid-19, Consumer Behaviour and Retail

The UK has been in lockdown for over 2 weeks, and although in relative terms...

No Comments
20th July 2020
How to run webinars to get more attendees (sign ups) and more net new customers  

What are the different methods you can use to attract new customers to your...

No Comments
7th September 2020
Is it time to invest in AI (artificial intelligence) technology? 

Is it time to invest in AI technology?   “It is difficult to think of a...

No Comments

Recent Posts

  • 4 Reasons Why Lead Generation Will Help You Grow Your Business 
  • For SMEs in Kingston Upon Thames & Richmond Upon Thames – KT1, KT2, TW9, TW10.
  • CEO relational leadership and strategic decision quality in management teams: The role of team trust and learning from failure
  • Business consulting – Brief info on survey research and quantitative data – as part of DBA, doctor of business research.
  • Useful tips you can apply to your 2020 LinkedIn marketing strategy 

Recent Comments

    Archives

    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • November 2018
    • October 2018
    • November 2017
    • September 2017
    • August 2017
    • July 2017

    Categories

    • Apps
    • Blog
    • CMO
    • Community
    • Consulting
    • Covid19
    • CTO
    • Digital
    • Finance
    • Latest News
    • MODERN WORKPLACE
    • Research
    • retail
    • SEO
    • Social Media
    • Software
    • Websites

    Blog Tags

    Ai b2b lead generation tech blog blogging Business help covid-19 Business help London Corona Virus case study CMO consulting content content writing Corona Virus business marketing covid19 CTO cyber crime cyber security Cyber security marketing consultant Cyber security Marketing director Cyber security marketing plan DIGITAL Digital Change finance landing page Lead Generation Richmond London London Marketing help Covid-19 Marketing Consultant Fulham Marketing Consultant Kingston Marketing consultant London Marketing Consultant Putney Marketing Consultant Richmond Marketing Freelance London Marketing Freelancer B2B Marketing Freelancer Richmond Marketing offer cheap Modern WorkPlace retail Richmond London Self employed Marketing Self employed marketing consultant Self employed marketing help Social media management Twitter South West London Marketing success story Technology business webinar

    At Fyami our team of driven and talented consultants specialise in full technology and marketing solutions for your business. We believe that the most ambitious and successful businesses need both – Exceptional marketing and exceptional technology.

    Find our more about us

    Our Services

    • Fyami Worldwide
    • Technology Solutions
    • Sales and Marketing Software
    • Web Design
    • Search Engine Optimization
    • FYAMI Grants

    Contacts

    179-181 Lower Richmond Road,
    Richmond, London, TW9 4LN
    Telephone
    020 8012 7949
    Email
    hello@fyami.com

    Privacy Policy | Terms & Conditions

    Social

    Join our social networks, get news and promotions

    Linkedin Twitter