Two of the most important executive roles in today’s customer-focused environment are the CMO
and the CTO.
The relationship between the CMO and CIO is going to involve a lot of collaboration. CMOs and CTOS
are already collaborating more and working closely together.
Tech and Marketing go hand in hand to ensure a business achieves its growth goals. The need for
both of these executives to work and collaborate together is a business necessity now that we are in
2017.
Four key, ‘tech specific,’ areas that are being considered by CMOs and marketing directors today are
social media, mobile, marketing automation and programmatic ad-buying. These are all now
strategic priorities and they all involve technology. With these changes, the CMO now has growing
influence on technology spending.
When marketing and tech executives join forces, share ideas and collaborate, they can can capitalise
on the opportunities that new technologies offer.
