Looking to do a seo strategy for your accountancy business? Here's some ideas. Go through this chekc list.
Developing a comprehensive SEO strategy for your accountancy business involves multiple aspects. Here's a checklist to guide you through the process:
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Keyword Research:
- Identify relevant keywords related to accounting, tax, and financial services.
- Use tools like Google Keyword Planner to discover high-volume and low-competition keywords. FYAMI marketing can also support you with this
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On-Page SEO:
- Optimize title tags, meta descriptions, and header tags with your target keywords.
- Ensure each page has a unique and descriptive title.
- Use SEO-friendly URLs.
- Include your target keywords naturally within the content.
- Optimize images with descriptive alt tags.
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Content Creation:
- Develop high-quality, informative, and engaging content related to accounting topics.
- Create blog posts, articles, and guides that address common questions and concerns in your industry.
- Regularly update content to keep it relevant.
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Local SEO:
- Set up and optimize your Google My Business (GMB) profile.
- Ensure your business name, address, and phone number (NAP) are consistent across all online platforms.
- Encourage clients to leave reviews on your GMB profile.
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Technical SEO:
- Optimize website speed for a better user experience.
- Ensure your site is mobile-friendly.
- Create and submit an XML sitemap to search engines.
- Fix broken links and ensure proper redirection.
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Link Building:
- Develop a strategy for acquiring high-quality backlinks from reputable websites.
- Guest post on industry-related blogs.
- Seek partnerships and collaborations with other businesses.
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Social Media Integration:
- Share your content on social media platforms.
- Use social media to engage with your audience and share industry updates.
- Include social media sharing buttons on your website.
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Analytics and Monitoring:
- Set up Google Analytics to track website performance.
- Monitor key metrics such as website traffic, conversion rates, and keyword rankings.
- Use tools like Google Search Console to identify and fix issues.
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Local Citations:
- Ensure your business information is consistent across online directories and local citation sites.
- List your business on relevant industry directories.
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User Experience (UX):
- Optimize the website navigation for a seamless user experience.
- Ensure that your website is accessible and easy to use for all visitors.
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Schema Markup:
- Implement schema markup to provide search engines with additional information about your content.
- Use structured data to enhance the visibility of your business in search results.
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Regular Audits and Updates:
- Conduct regular SEO audits to identify and fix any issues.
- Stay updated on changes in search engine algorithms and adjust your strategy accordingly.
whats to consider. provide a check list.