Benefits of Blog Writing – How will writing blog posts help you to increase your google rankings and gain more customers?
Are you sitting at your desk at home wondering how you can grow the number of daily visitors to your website? How you can increase your google rankings or online traffic through organic and sustainable means? Well, you might have never considered it before, but blog writing can be a useful tool, as part of your digital marketing strategy, to bump up the number of visitors on your page, as well as help with SEOs. The average person might evaluate other means of obtaining such results (for example, paid google ads), however, investing in quality blog posts can be a cheaper and long-term solution. How so, you might ask? Well, I have outlined a few useful tips below on how blog writing can help address this.
- Quality – When writing a blog post, it is important that you pay extra attention to the quality of work you are posting online as well as to whom you are writing for. Your target audience needs to be at the forefront of your blog writing and planning phase. When doing so, you want to include keywords that you know your audience will search for on Google. You want to think about the possible questions that they might ask, and write direct blog posts answering those questions, which in turn can help place your site as one of the tops results for that specific inquiry. Google algorithms tend to look at a number of different factors when deciding how to rank you site: content, detail, keyword relevancy, and whether it’s new and fresh content. In addition, they also consider the structure of your site, as well as your domain reputation. What do I mean by domain reputation? It means that, if your site is stuffing too many keywords (to increase your ranking) or adding too many ads, then there is a good chance you will be ranked lower on different search engines. You can increase your domain reputation by avoiding the aforementioned actions and by having other sites link your own website or blog. If other reputable sites are mentioning or highlighting yours, then visitors are most likely to ‘trust’ your online page as a credible one.
- Long-tail keywords – The reason why it is suggested to use long-tail keywords in your blog posts is because single use keywords have already saturated the market. It makes it a lot more difficult for your site to be seen, as it gets placed at the bottom of the totem pole, underneath all the well-established sites that have basically taken ownership of certain keywords. What I mean by this is, for instance, if I type ‘headphones’ on Google, industry giants that sell such products will appear on your homepage, however, if you type in a more specific inquiry, such as ‘best wireless headphone for jogging’, you will get a more specific and niche search result. With this, the chance of your blog post appearing on the first page (or first few pages) of the search engine are much higher.
- Planning – The planning phase kind of goes back to the ‘quality’ tip that was previously mentioned. Before you begin writing your blog post and even before you consider posting it online, it is crucial that you always have your audience in mind. You are writing FOR your audience. So, with this said, it is important that you perform the necessary research when selecting the keywords you are going to insert in your written piece. You want to spend enough time discovering and understanding what exactly is that your customer is searching for on different search engine platforms, and what specific words are they using.
- Links – There are three different types of links that you can use to increase the number of visitors to your site as well as your SEO. You can use internal links, which means linking other areas of your site together. So, if someone is reading a blog post and you reference a piece of information you mentioned on other post, it would be beneficial to link those two together. It would allow the visitor to continue roaming on your site, increasing audience retention. A second type of link are outbound links. These are links to other websites that either relate to your own site or have other information about or concerning you. The third type of link are back links, and these are, as was previously mentioned, other reputable sites that are linking your blog. So, when search engines notice that other professional websites are mentioning yours, it increases your domain reputation and can increase your search ranking as well.
- Images – Our last tip for you is to avoid neglecting the images on your site, as they can also be used to help with SEOs. Search engines have a more difficult time reading or detecting images, which is why it is beneficial for you to properly name the images (naming it according to the theme or topic of the post), give it an alt tag (which helps SERPS understand what this image is about), and include content regarding the image. The last is especially important if you are including a graphic that has an incorporated text because again, search engines cannot read images.
Don’t underestimate the power of writing blog posts. They can immensely help with exposing your site or brand to new customers, retaining current visitors, and increasing your search engine ranking. It is an organic, efficient, and sustainable way to promote yourself, while maintaining relevancy in today’s oversaturated and congested digital market. You don’t need to pay to have your site come up as one of the top results for a specific search, you can do so in an organic and transparent way – by writing quality, detailed, relevant, and informative blog posts that your clients are sure to read.
*SEO – search engine optimization
*SERP – search engine results pages